I have a degree in Media & Communication, but life had other plans

I moved to London from Milan at a young age with the simple goal of learning English. But after a short while I realised that the spark that was missing when I dropped out of uni at 19 was finally there.

In 2007 I went on to graduate in Media and Communication. The degree gave me the opportunity to embark on a career in one of the biggest global media agency, planning and buying advertising campaigns for well known household & fashion brands and tourism agencies. Little did I know that that background would come in handy so many years later...

When I started feeling the strain of working in corporate, at the back of my mind was a desire to get into the wedding industry – the idea of bringing together my creative side with my organisation skills and passion for marketing, made me feel excited at the idea of running my own business. 

the founder

So after retraining, I started my journey into wedding planning, becoming known as an international wedding planner and stylist, featured countless times on international wedding blogs and magazines, such as Elle.com, Junebug Weddings, Brides, and You & Your Wedding magazine. 

After years of offering my knowledge for free to support aspiring destination wedding planners and destination wedding venues, I trained with a business coach that helped me package my knowledge of the international wedding planning landscape, as well as my experience in the communication & media industry, into consulting services to for ambitious destination planners and venues.

RUNNING a BUSINESS 
is a journey

After 5 years as a business consultant for the wedding industry, I realised that I had a deeper calling for working with more creative service entrepreneurs as a business strategist. I craved solid knowledge of the way businesses can grow and evolve. 

In 2023 I trained and became a CPD accredited business strategist.
It was the best decision I could have ever made. It has given me clarity and deepened my ability to help fellow creative entrepreneurs in a much more complete and structured way. 

More focus, clearer vision, crystal clear goals, and a more balanced life is what I crave for myself and what I aim to achieve for all of my clients.